As part of the Glorilla Homecoming Influencer Campaign, I created content that brought her music directly to campus, focusing on interactive and student-centered content. This included producing a “finish the lyric” video and other short-form content that encouraged participation and highlighted HBCU culture. I also engaged with students by distributing promotional materials to help build visibility and excitement around the artist’s performance. In addition to campaign content, I expanded coverage by conducting an artist interview with Lola Brooke.